Protect Your Kidneys - Control Diabetes 
In 2010 our fifth World Kidney Day will focus on diabetes, the most common cause of kidney failure www.worldkidneyday.org
All IFKF Member organisations should update their WKD logo on their website (2010) to be recognised as a valid member of this campaign.
World Kidney Day 2010 Video click image to play.
Latest World Kidney Day News
Download resources to help promote your local campaign in your own language www.worldkidneyday.org/page/resources-2
Click links below to access Guidelines
*Producing WKD adverts (PDF)
*Producing WKD adverts (Word)
The WKD Concept for 2010 adverts
A4 Advert Concept * A4 Advert Concept2
A5 Advert HR * A5 Advert Concept2
World Kidney Day Editorial 2010
Diabetic kidney disease: Act now or pay later (English)
Enfrmedad Renal Diabética: Actúe ahora o pague luego (Spanish)
Robert C Atkins and Paul Zimmet -For 2010 International Society of Nephrology/International Federation of Kidney Foundations World Kidney Day Steering Committee* (RA) and International Diabetes Federation (PZ) November 09
World Hypertension League
World Hypertension Day 2010 (May 17 2010)
Healthy Weight: Healthy Blood Pressure - WHD 2010 Fact Sheet
Should you need further help, contact us at info@worldkidneyday.org
-Campaign material, which you can easily download and print. There are posters in 5 languages and the postcard and buttons will be available in Spanish in a few days!
- Media material and the 2010 scientific editorial: 'Diabetic Kidney Disease: Act Now or Pay Later'
- Toolkits how to reach out to media and celebrities, as well as ways to obtain free advertsing in the press
- Ideas for action
- Online calendar where you can post information on your activity (don't forget to make it as precise as possible so that people can come to your event). We will continue posting all the information we receive
- Tips on where to post your videos, articles and photos
World Kidney Day (WKD) is a global health awareness campaign focusing on the importance of our kidneys and aims to reduce the frequency and impact of kidney disease and its associated health problems worldwide. World Kidne Day is celebrated every year, second Thursday of March. WKD encourages everyone to learn more about their amazing kidneys and to raise awareness of the fact that that kidney disease is common, harmful and treatable.
In 2009 - our fourth World Kidney Day - we highlighted the importance of high blood pressure as one of the key symptoms and causes of Chronic Kidney Disease (CKD) and was a formidable success, with 370 different events taking place in 100 countries and territories across 6 continents. Participating organizations around the world issued a call for action to measure and manage high blood pressure and organised screening events to detect CKD.
COMMON
More than 5% of the adult population have some form of kidney damage, and every year millions die prematurely of cardiovascular diseases linked to Chronic Kidney Diseases (CKD).
HARMFUL
Common causes of CKD include inflammatory diseases of the kidney, infections, obstruction in the urinary tract and inherited disorders like polycystic kidney disease. But in both developed and developing nations diabetes and hypertension are becoming the most common causes of CKD, especially in older people. These are also the most common causes of cardiovascular disease (CVD).
The first consequence of undetected CKD is the risk of developing progressive loss of kidney function leading to kidney failure and the need for dialysis treatment or a kidney transplant. The second is premature death from associated cardiovascular disease. Individuals who appear to be healthy who are then found to have CKD have an increased risk of dying prematurely from CVD (coronary disease, cerebrovascular disease, peripheral artery disease, and heart failure) regardless of whether they ever develop kidney failure. Current Global Snapshot of CKD - Kidney disease is very common, it affects an increasing number of people and cultures from continent to continent. It is estimated that approximately 400-600 million adults worldwide have chronic kidney disease. It is a harmful. The first consequence of undetected CKD is the risk of developing progressive loss of kidney function leading to kidney failure and the need for dialysis treatment or a kidney transplant to maintain life. The second is premature death from associated cardiovascular disease. Most importantly, most forms of kidney disease are treatable, its progression can often be curtailed particularly if caught early. Early detection and treatment can often keep chronic kidney disease from getting worse, and can prevent the need for dialysis or a transplant.
TREATABLE
Detection - Kidney disease can be detected early. Simple laboratory tests are done on small samples of blood (to measure creatinine content and estimate GFR) and on urine (to measure creatinine and albumin excretion). The majority of individuals with early stages of CKD go undiagnosed, particularly in the developing world. The early detection of kidney impairment is essential and allows suitable treatment before kidney damage or cardiovascular problems occur.
Screening - Screening must be a priority for those people considered to be at high risk of kidney disease, namely:
* Patients with diabetes mellitus and hypertension
* Individuals who are obese or smoke
* Individuals over 50 years of age
* Individuals with a family history of kidney disease, diabetes mellitus or hypertension
Chronic, non-communicable diseases and CKD - Chronic health conditions such as cardiovascular disease, hypertension, diabetes mellitus and chronic kidney disease have now replaced the communicable diseases as the leading threat to public health and health budgets worldwide. Deaths claimed by infectious diseases will decline by 3% over the next decade. In marked contrast, chronic diseases – that already account for 72% of the total global burden of disease in people over 30 – will increase by 17%. Much of this in developing countries.
The cost of treating these chronic diseases, already 80% of many health care budgets, represents a leading threat to public health and healthcare resources worldwide. The only feasible global response to this pending health and socio-economic crisis is chronic disease prevention. Promoting early detection and prevention of CKD will be an important step towards achieving the World Health Organization (WHO) recommended goal of reducing death rates related to chronic disease in the world by 2% per year over the next decade.
Key preventative measures - The sevengolden rules to note for prevention of chronic kidney disease, defined and proven successful in protecting against both renal and cardiovascular disease:
- Reduction of high blood pressure - the lower the blood pressure, the slower the GFR decline
- Specific medications to reduce proteinuria as well as lower blood pressure - ACE inhibitors/ARBs
- Reduce salt intake to lower blood pressure
- Control of glucose, blood lipids and anemia
- Smoking cessation
- Increased physical activity
- Control of body weight
Treatment - Clinical research over the last decade has shown the potential benefit of blockade of the renin-angiotensin system by ACEs and ARBs to significantly reduce the burden of disease from CVD, diabetes, hypertension and CKD at relatively low cost.
For further info, to ask for assistance in organizing activities or inform the IFKF and ISN about activities you are planning for 2010, or to make suggestions for future initiatives to support WKD, contact:
Jan Lantink - IFKF Special Project Director
lantink@nwq.nl
Julie Cooper - Project Director
Julie.cooper@worldkidneyday.org
Ph 447 545 209 874 or 447 545 209 874
Marie-Agnès Cederborg - Project Manager
marie-agnes.cederborg@interel.eu
World Kidney Day Secretariat
Rue du Luxembourg 22-24, B-1000 Brussels, Belgium
Ph 322 213 13 63 Fx 322 213 13 13
www.worldkidneyday.org or info@worldkidneyday.org
IFKF Global Headquarters
c/- Kidney Health Australia
GPO Box 9993, Adelaide SA 5001 Australia
Ph 61 8 8344 7509 Fx 61 8 8334 7540
ifkfglobal@kidney.org.au
A joint initiative of the 
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